It’s not that the big labs couldn’t theoretically just also put out 100x cheaper options but their business model requires them to generate huge revenues from higher priced tokens or they’ll implode.
On token pricing, I think it's very much bottlenecked by hardware (the aggregate of compute) rather than the number of competing models. Assuming that the ceiling of the token price is determined by the economic value a unit of compute can provide, then the less efficient ones would be priced out of the compute allocation. It's not consumers bidding up a limited number of different models, but more like tokens of different models bidding up the limited computing resource. Less-intelligent tokens (which are generated by weaker models) are crowded out by smarter tokens from the limited compute. My prediction is that we'll see a meaningful downward pressure on token prices only when the new batches of next-generation hardware get mass-deployed.
https://www.linkedin.com/posts/introducing-ontology-1-ugcPos...
Edit: more direct links, sorry: