> I wonder if we'll say the same thing about Apple 10 years hence.
I don't think we have to wait 10 years, we can say it today.
That wasn't the question though. Being able to say it today doesn't mean you will be able to say it in 10 years. Companies which lose their way sometimes rediscover themselves. One example that comes to mind is Apple. Another example that comes to mind is Apple.
In fact I can think of at least three instances (at very different magnitudes) where Apple has dragged itself out of a stupid hole they dug for themselves.