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I'm just surprised that an American brand making electronics lasted this long. Even Japanese companies are giving up. No one can compete with China.

Apple somehow reigns supreme still. Anyone else?

A whole bunch of American and Western multinational companies design hardware in Western countries and manufacture them in China.

The manufacturing isn’t usually the most valuable part of the value chain. E.g., Apple makes the most money when you sell you an iPhone, not their Chinese and Indian factory suppliers and assemblers.

GoPro isn’t failing because they’re an American brand. They’re failing because they’re mismanaged and they made a bunch of product mistakes.

If you want more examples I can give them to you: Google hardware/phones, HP, Dell, Sonos, Bose, Ubiquiti, Cisco, Nvidia, Qualcomm.

Most Japanese corporations still do a lot of their design work in Japan. Sony even does manufacturing of Raspberry Pi devices in Wales.

And of course, speaking of Sony, the money maker for that console is in software, and most of Sony’s studios are in Western countries like the US and Japan. The manufacture of the console is the lowest value part of the business.

Companies that have significant manufacturing and fabrication outside of China/Taiwan: Intel, IBM, GlobalFoundries, ON Semiconductor, Texas Instruments, Whisker (Litter Robot), and a very large percentage of the automotive industry.

Large appliances brands have a heavy presence in the US, Canada, and Mexico, including LG, Samsung, Whirlpool, GE appliances, Speed Queen, SubZero/Wolf/Cove, BSH Home Appliances (Bosch/Thermador), Electrolux.

KitchenAid mixers, Vitamix, Viking Range, BlueStar.

Igloo coolers, All-Clad, Lodge, Post-It notes, Darn Tough Socks…

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Apple is China.. hence "Designed by Apple in California"
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Apple isn't exactly competing with China.

https://en.wikipedia.org/wiki/Apple_in_China

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Apple manufacturing is entirely Indian and Chinese.

While GoPro is made in Thailand.

America is just where their marketing teams hang out...

Mac Mini will be made in Houston (they already make their own servers there) https://www.apple.com/newsroom/2026/02/apple-accelerates-us-...
Is it common in American factories to have US flags hanging on the walls similar to how dictators like to hang their portraits in factories? Never seen that in the (admitted small amount) of factories I've visited around in Europe, but tends to also give off a bit of "too much nationalism" vibe around here unless there is a special event, the US flag seems to be treated differently in the US so maybe it's a common sight?
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In general, we Americans really, really love our country. Our flag still represents values tied closely to our revolutionary war and and independence. Obviously the flag gets wrapped around all sorts of causes, even contradictory ones, but that core kernel of shared values is truly universal.

So as individuals we choose to fly the flag a lot.

And if you don’t worship the flag in just the right way you suffer the consequences.
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I'm looking at GoPro packaging here that says "Made in Thailand".
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Is apple making electronics? I thought they are made in India and China.
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