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here's how this likely went down:

1. they found the dataset and thought "i bet there are weird order combos i could write a blog post about"

2. they did all the analysis and found nothing all that interesting

3. posted it anyway

They did it interactively with Claude, it’s possible that it played up the significance and humor of the findings in a way that the interaction left the user feeling like they were really on to something.
That's the smoking gun.
Funnier than the article.
The file drawer effect, except this one maybe should have stayed filed.
scanned through pretty much the entire post. Still waiting for the funny part.