Microsoft has been allowing this sort of ludicrous behavior for decades at this point, it's not a new issue. What's new is how visible LG made their malware, compared to previous auto-installs that happen like this, where they try to make the thing not so in your face, as they know there will be a huge backlash.
I don't know what Microsoft is thinking even allowing and enabling this sort of thing, they've lost all touch when it comes to building things for users.
As such, all manner of monetization has been approved and it will continued to be approved without regard for user experience.
This article obviates that this is not an LG problem, it is a Microsoft problem.
Also, don't fool yourself if you think this won't come to the Linux world.
This has been a feature since Windows 7, and it worked great since it would pull all necessary drivers after installation without you going hunting on the internet like in the Windows XP days.
Just that no HW manufacturer thought to push spyware in their driver repos at that point to improve some team's KPIs.