Typical use case can be someone's running an existing campaign (ads, billboard, referrals) and we add a dedicated texting number as the 24/7/multilingual layer on top. No new spend, just coverage after hours or in Spanish etc. Can also serve as the primary feature of a new campaign, admittedly a novel approach but I see there being potential to provide a new channel to reach users where they already are (sms) in extremely saturated markets.

I work mainly with law firms, there are some potential examples on my website if you're curious: https://fractional-engineer.com/sms-intake.

Happy to chat more.