That is a very astute and concise way to explain everything about how the frontier labs are behaving and how they're trying to push more people to pay token rates for the best models. At the current subscription prices ($100 or $200 a month for a generous, though bounded, amount of tokens), frontier models are a no-brainer, most folks and companies will use them. But, at token rates, 10x or 100x the cost of open models or what I was spending on the frontier models a month ago? That is a harder question to answer "yes" to. I certainly wouldn't spend $1000 a month for the best model, much less $10,000; my employer might pay $1000/month, but definitely not $10,000. The frontier labs need everyone to answer "yes" to spending 100x what they currently spend to justify the valuations, and it's just not going to happen as long as everyone knows how to make these models.
Both OpenAI and Anthropic are trying to figure that out now. Anthropic, in particular, has their finger on the trigger...they want to push people to usage-based billing for Fable. But, OpenAI released 5.6 Sol, competitive with Fable (or close enough), and it's available via subscription (even the $20 subscription!), and there's no moat keeping someone from switching. If Anthropic really does end Fable access on the subscription plans in a few days, I predict a large market move back toward OpenAI.
The market isn't going to bear the cost of making the frontiers investment make sense.