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Because of the of the political stuff, they have a bad reputation I think and are taken less seriously (I feel this way). They have an opportunity imo to break free from that and just not do the gatekeeping / condescension that the other providers are starting, and become more mainstream.
Even without the politics, Elon has shown that he will weaponize his platforms against people/companies he personally doesn't like (e.g. specific bans/demotions to external sites like Substack and Bluesky).

Using Grok is therefore a supply chain risk and it's not nearly good enough to offset that risk.

As opposed to what was happening before, on Twitter?
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I do just want to focus on the 'even without the politics' asterisk though because sometimes there is a risk people think everyone on x side (x meaning 'a given side', not x.com) is wrong

You can claim Elon bought x as some sort of power trip. Fine. Willing to entertain it, I have no dog in the fight. I'm not a member of the Elon fan club. And yet Twitter (under Dorsey though I don't think he was involved) was banning tons of people under guises of 'misinfo' that wasn't misinfo

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