Yeah, it's the same thing with self-hosting email. The technical side is documented and the tradeoffs are well known. It's the up front effort of migration, maintenance and mails landing in spam that gets people down and so on. Though once you get going it's supposed to become easier with time.

Also there's a spectrum from Gmail to Fastmail to AWS SES to Wireguard on a VPS that's tunneling to a server running at home. And when the people from both extremes of the spectrum interact they look at each other as if they're from other planets.

It's the same for Auth stuff I believe, almost a decade of generic advice like "don't roll your own auth" has lead some people to file it into a tidy corner of their mind labelled "DON'T TOUCH" so most people end up gawking and staring in awe when someone does so and lose all nuance along the way. To be clear I'm advocating for learning how stuff works and playing around with it (time permitting) instead of simply delegating it to the technical equivalent of Higher Powers in perpetuity.