Ian Rush said it best: "It's best being a striker. Miss five, score the winner, you're a hero. The goalkeeper plays a blinder, lets one in, and he's a villain."
Every place I've worked rewards the firefighter over the person who made sure nothing ever caught fire. And the worst part is the math is obvious to everyone except the people who set the incentives.
How would you set the incentives, though? Almost by definition, it's hard to reward things that aren't visible.
Note that there is also the flip side of the coin, people who spend all their time worrying about things that never happen, so it's not like you can just reward a defensive attitude things are more complicated than that.
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