No. Instead of doing that, the effort should go into making all companies act that way.
IMHO, what you just did is part-and-parcel of one angle of the "propaganda to justify and obscure it" that I referred to above (e.g. "Don't like it? Then I say your only response should be this ineffective and limited-scope action I specify that strictly adheres to the status-quo").
And it would be ineffective. Building a little oasis in the middle of the status quo would only help a few and is unlikely to resist the tendency of things to eventually revert to the mean. The mean needs to change, and the best path to that is probably through regulation, other kinds of social standards-setting, and increasing the power of the exploited groups (e.g. through unionization).