This rumor is not demonstrably true. The subscription prices are competitive and for heavy users even cheap compared to API rates, but there is no evidence that they are structurally priced below cost.

So the choice becomes to either 1) Use the AI tools as much as you can before they increase prices/tighten usage or 2) Stop using them so you won't be compelled to pay more later when the price inevitably goes up/your regular plan gets downgraded?

I would think companies would set the usage low and increase it with capacity rather than subsidizing the power users and going into the red. Maybe my strategy wouldn't be aggressive enough to capture the market, which I'm sure the major AI companies are trying to do.

This is true for a lot of subscriptions though: some people use 100% of their mobile plan data, some people use 10% – the price accounts for this.

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