I am finding this exceptionally difficult, to be honest. It has been nearly impossible (so far) to get traditional media to take the book seriously (there have been a few exceptions). And the perversity of the modern social media algorithms means that it is extremely difficult to get discussions of the book to break through that barrier. I've had people who follow me say their feed is absolutely saturated with content about the book, and others who have no idea the book has come out. The algorithm decides all, having hundreds of thousands of followers is next to useless anymore.

So, to the extent the book is getting attention at all, it's being driven primarily by word of mouth. People who read the book are inspired to become evangelists for it, far more than my prior books. I think this one is more emotionally resonant for folks, and has applicability way beyond founders or even product people. So I'm extremely grateful for all that support.

I've also done a metric ton of podcast interviews, many of which you can watch here: https://howisincorruptiblegoing.com/

But if you look at the view counts on YouTube, you'll see that they are all also suffering from the algorithm's fickle attention. Most have very few views (with a few notable exceptions).