So, instead of using pi, design an optimal number to encode with.
What you'll find is that the optimal sequence ends up being equally efficient as listing the blocks in order and indexing by block number itself. There are a number of other solutions; you could use superpermutations to get "all possible subsequences" with fewer digits in your target number, but you'll end up needing to provide the encoder and decoder a table of where the digit sequences appear since they are no longer regular and indexing into that table will cost exactly the same as just writing your number as the concatenation of all the blocks and its efficient method for indexing into them by indexing on the block rather than the digit number.
This actually has some natural overlap with the "normal numbers" in that one of the earlier normal numbers was: https://en.wikipedia.org/wiki/Champernowne_constant I'm not sure whether this is necessarily optimal for an arbitrary block size. (My quick intuitive check suggests it may be, but "my quick intuitive check" in the time of an HN post is not something I'd count on.) In this scheme, you can include the fact that the person using this constant to encode knows the nature of the constant, so they know that if you give index 0-9, it's single digit, and if you index into the two-length blocks, it must have a length of two. Since the encoder and decoder know that, they can also skip the middle of the block and just index into "the n'th number"... which degenerates into "the index of number N is N", which means this is not a compression scheme.
To put all that in a nutshell, if you want to deeply understand why this compression scheme doesn't work, I think you can attain a deep understanding of why by optimizing it.