Fully agree. Shipping a complete product with a functioning user acquisition funnel is much harder. It's like; you have to build the whole product first with lots of features and then you have to try to create a highly condensed overview of all those features to expose them all on the landing page.

If you can't make the visitor understand your entire complex product in 10 seconds, then you've lost them.

Your product has to be complex because that's where the software market is at. All of the low-hanging fruits have been taken by the time you identify them. Sure, someone will find a way to make money using new low-hanging fruits that arise due to technological changes but it's not going to be you. You probably don't have the business connections to make that work.