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IMO there's an even more real story at the heart of this idea than stratechery's predictable, banal attempt to compare Microsoft and Apple's competing visions of the future, and its part of why I've become so bored of stratechery's articles lately. He glances against that Microsoft video, recognizes that the video does a horrible job of communicating their vision, and then carries water for Microsoft by working overtime clarifying their vision for them; instead of doing the obvious and totally reasonable thing of asking: Why the fuck is that video so incomprehensible? Microsoft used to be pretty good at aligning themselves and their customers around a shared vision of their future, but since the advent of AI the company has seemed more-and-more adrift at sea without a bearing.

Much more needs to be said and discussed about this; in comparison, Siri AI is boring and predictable. Siri AI is Apple being Classic Apple: shipping a solid, decent product that works as advertised and isn't that surprising. That's Apple. They lost their bearing as well for a couple years, but they re-found it. Good on them. Meanwhile Microsoft is in meltdown mode behind them shrieking buzzwords and everyone is pretending that everything is fine because they're microsoft, they'll figure it out.

> Much more needs to be said and discussed about this; in comparison, Siri AI is boring and predictable. Siri AI is Apple being Classic Apple: shipping a solid, decent product that works as advertised and isn't that surprising. That's Apple. They lost their bearing as well for a couple years, but they re-found it. Good on them. Meanwhile Microsoft is in meltdown mode behind them shrieking buzzwords and everyone is pretending that everything is fine because they're microsoft, they'll figure it out.

I think your description doesn't fit the iphone. For some people it was surprising, at least

He really missed something - Nvidia's video. Microsoft isn't the brand in front of the next AI on device. Nvidia and Microsoft are trying to figure that out, but it's likely (based on recent acquisitions) to be Nvidia on Windows.