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> It makes me wonder if Apple is really giving it up as news have claimed.

I don't think anyone serious has claimed that.

Vision Pro's top talent all moved with their boss, Mike Rockwell, to Siri where they have at least a prayer of promotions, not to mention the satisfaction of working on a product that's not a miserable failure in the market.

Apple shelved the follow up v2 over a year ago and signaled very clearly it was refocusing its XR efforts toward AR glasses.

There hasn't been a new Vision Pro component order since the late 2023, early 2024 original orders that were capped (by SSS's display capacity) at 500k units worth, so Apple hasn't sold even that tiny amount yet.

It was Tim Cook's baby, his last shot at a product legacy, and the guy that just inherited Cooks role put even the lesser Vision Air on ice, the last goggles product that was still on Apple's roadmap.

So, it's not dead, but it's clearly on life support with no goggles of any kind remaining on the roadmap and Apple's attention fully moved to glasses and AI.

I don’t think Vision Pro was intended as a mass consumer product. There is so much cost reduction they could have done on the device that they didn’t do to hit a lower price point, and it’s obvious to everyone that $3500 wasn’t going to sell a lot of units (and it must have been obvious to Apple execs as well).

My guess is it is basically a real world survey of how people would use such a device, and what developers would do with it. Then they could later focus on a cheaper product that is only a display, or a product that is only a media viewer, or a product that focuses on VR/AR applications while deemphasizing other use cases.

This is the version of reality that doesn’t require anyone to be stupid. In my experience if a reality candidate requires that someone is just really really stupid to arrive at the outcome (in this case Apple execs), probably you are missing something about someone’s perspective.

This is why I haven't bought one again. I had an M2 and sold it. Then I was thinking I missed it and bought a used Galaxy XR. It is not bad for watching movies. It is close to the same experience for video consumption but significantly worse for everything else. I am always itching to get an M5 AVP, but the org changes are red flags. I will end up with a $4k paper weight.