They're good at marketing, but my first subjective assessment of Fable is that it's really smart.
I've been working with gpt 5.5 and opus 4.8 quite a lot, and interacting with Fable feels like a smart guy just entered the room.
Yeah idk what people are talking about- it's not marketing. This thing is substantially better than opus 4.8/gpt5.5 from what I'm seeing today.