> purely a lobbying move
It can be more than one thing. It’s a lobbying move, to be sure. But it’s also almost certainly a time-to-market and potentially cost-mitigation play, too.
I do take your general point here, but if you know you need to implement the DNA requirements then you need to build and plan for some of that well in advance of launch.
I guess I don't see how much time they gain unless they don't plan to ever release a DMA compliant version.