But Apple's position here is actually really wild: Apple claims to protect user privacy all the time. But they can't offer a product in a major jurisdiction that has actually meaningful privacy laws? Didn't they consider that while designing the product?
This is quite the contradiction.
Here's their argument in their own words: https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
The smartphone is probably the most sensitive device most people own. It knows your location always. It has your banking apps. Your password manager. Your instant messages, and social media chats, it knows whether you’re walking, or driving, or talking on the phone, and to whom.
Once Apple allows any other vendor to vacuum all of that intensively private information out of an iPhone, Apple becomes indirectly responsible for potentially massive privacy breaches.
EU wants Apple to open 'Siri AI', with access to a personal context, open to other model/AI providers.
Apple says "We can't do this in a privacy preserving way".
You can definitely question what their true motivations are, but it seems pretty plausible that there is a moral case for this system to not be opened up to other providers who may do a worse job at privacy than Apple (especially when you are Apple and you trust yourself).
I think there is a place in these sorts of ecosystems for privileged players. If you buy an iPhone you implicitly must trust Apple to some degree.
The DMA and the GDPR are laws that at their core make each other more difficult. the stated outcome of the DMA - allowing any vendor/user full access to your device - is not easily supported when solving for privacy.