I know people are desperate for a Siri that works. The convince of just talking to your phone is priceless. If Apple gets this right, this is a huge deal – which it seems they are on the right track.

People are still talking to Siri for basic stuff like timers and alarms because it works, doesn't need an app, works when phone is locked or even away from you. If this works for more complex tasks like texting and general questions Apple will have the upper hand over Meta and Google in this new way of using computers/internet.

Apple also took a very clever approach for Capex and general AI strategy. Everyone knows that the best intelligence will eventually become a commodity and Apple decided to step aside from this expensive experiment. That's worth pointing out too.