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At least for consumer software, AI is synonymous with annoying nagware forcing itself in your way.
I keep hearing that "the average person hates AI", but their revealed preference is different. Any time they need to make anything that takes effort a lot of people immediately turn to ChatGPT.

People don't like to consume AI-made things but they sure like to use it.

Deep, deep down, the average person wants to be controlled and told what to do, just so long as they don't have to acknowledge it to themselves. Clinging to the garment of a Daddy or a Mommy or a god or priest or a Great Leader is the usual way to do this.

Buying brands that advertising has told us will make the anxiety go away, or equivalently believing ideologies that propaganda has told us the same, is another.

Note that I count myself among this number - I'm not holding myself out as a superior free-thinker, I think it's likely that I'm just as unaware of my personal flavour of self-deception as anyone else.

Clinging to chatbots is just a new version of the same thing.

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I think you're trying to say, the term 'AI' is _associated_ with chatbots being added in places (websites mostly) where they are more of a nuisance than added value.

OpenAI's ChatGPT is AI consumer software and is a hit, albeit mostly free tier users.

Don’t forget Google search and Copilot giving you wrong answers. The first time someone gets graded poorly or called out at work for obviously not checking what they sent tends to reframe their perspective.
And that's the thing, 90% of people's interactions with "AI" is negatives in places it didn't belong, Klarna had to roll back "AI" customer service, useless chatbots everywhere "because AI", copilot this and that and so on.

And yes, ChatGPT is a hit but who will subsidize the hardware for freeloaders, Google's (cheap to run) AI is good enough now that I don't need to move over to ChatGPT for simple answers, thus the Google moat will probably remain intact denying OpenAI the search revenue stream all whilst OpenAI proposals/trials to add ADs were met with annoyance.

AI where useful is becoming a commodity, Apple did the correct thing in waiting and using the commodity parts and we're otherwise also quickly heading to the bubble's pop, HN even censoring articles on the topic sure seems to be an indicator that those in power are afraid.

I think this is the jaded HN way of seeing AI in products. It's not reality.

I work on a popular consumer product (from well before AI existed) which is incorporating more and more AI features. When we release AI features they receive far more attention and usage than traditional features.

Users who interact with AI features are much "stickier" (more likely to still be users months from now). Free users who interact with AI features are much more likely to convert to paid users. AI features get more press, more online comments, more usage, more conversions. If this wasn't true we wouldn't be spending so much money on it.