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4chandaily | on: Show HN: Performative-UI – A react component library of design tropes
The perspective marketing world seems toxic. From the perspective of the "consumer", it sure does feel like we are being "ignored", "tricked", or "bamboozled" when our stated preferences are ignored in favor of "revealed preference".

It isn't that we have a "preference" for these things, it is far more likely that a user just doesn't have their guard up 100% of the time, and these psychological manipulations are designed to cut through that.

Sure, these strategies probably net clicks, but they aren't from people who "chose" your product, they are clicks from people who were manipulated into clicking.

I suppose whether you think that is okay depends on your industry and ethics.

thewebguyd | parent | next
Yeah, it is highly toxic. I'd assume that in most cases those "revealed preferences" are specifically engineered, not organic. It's taking advantage of biological reflexes and calling it a true preference.
Lalabadie | parent
It's behavioral marketing, vs status/aspirational marketing.

A stated preference isn't necessarily current or situational (I will choose to run instead of watching another 45 minutes of Youtube videos).

A situational preference is often inertia, and behavioral marketing will directly hinder the meta cognitive processes that usually give us the agency to override our default mode choices (John has been on YouTube for the last 20 minutes, what next suggestion is not likely to keep him there?)