I managed a large enterprise CF account from 2018-2023. Hundreds of load balancers. The UI changed out from under us 3 times, with some big problems being fixed, but introducing new ones. I gave bold feedback directly to the leaders responsible for this, with helpful suggestions on how to make it better.

I was really glad when they fixed the old one that had a big "X" that would delete your load balancer without a warning dialog. But I was not happy that the load balancers got increasingly complex, with settings hidden at multiple layers that you had to independently configure.

Load balancing IS complex, but this is their core business, and in many other places such as DNS, Cloudflare put a lot more thought into making it simple and intuitive to use.

Getting this stuff right takes lots of strong leadership and long-term decision making with determination and wisdom to provide the best experience for customers. Unfortunately I am not confident that is how the business is operating, especially with strong talent being let go or leaving due to lack of fostering of a healthy working environment.

But who will take their place?