The article very bluntly states multiple times that LLMs aren't conscious. Ted Chiang is definitely making that argument.
It's a much weaker argument than the extraordinary assertion that it is conscious, which Anthropic is at least toying with.
You totally reversed who is making a strong assertion.
Anthropic has said they don't know if LLMs could be conscious.
Ted Chiang has said they are definitely are not conscious.
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He is probably paid to make that argument.
Nothing spreads the idea that "X could be true", better than the putting forward of controversial argument that "X is not true".
> He is probably paid to make that argument.
This is an absurd take if you know anything about Ted Chiang and his previous writings, both fictional and non-fiction. He is most definitely not intentionally marketing for Anthropic. In fact, he hints these are marketing tactics by Anthropic, and they don't believe their own hype.