Where as marketing at all these corporation is trying to genericize "AI features" into anything using an algorithm. "Content aware fill", something we've had for over a decade is now "AI object removal"
"Noise suppression" is "AI voice extraction"
Motion unblur is now "AI motion unblur".
My bigger concern is that these neural network based solutions have taken the place of the former rather than supplemented them. Many tools no longer provide the algorithmic/kernel-based approach at all, and have marketed the “AI” (née ML) alternative as a strict superset/upgrade, despite its potential drawbacks.
(Interestingly while the inference-based implementations generally have higher latency (or infinitely worse, cloud and pay-as-you-go requirements), for some computationally difficult kernels the inference-based approach is actually faster!