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Lalabadie | on: DaVinci Resolve 21
The whole first section: 9 features, 9 titles with "AI" in them.

I don't think their use of it is bad at all, I'm just tired.

zuminator | parent | next
They could remove the word "AI" from each one of those feature titles, and the titles would be just as descriptive without them. At this point, it's just marketing noise, more distracting than informative. Maybe like "cyber" in the 1990s. Would you like some AI tea with your cybercrumpets?
dist-epoch | root | parent
"Background removal" or "Face aging" without AI were done before, and they were shit.

Putting "AI" into the feature title means "this time it actually works"

miniman1337 | parent | next
Its all local if that helps?
Lalabadie | root | parent | next
I think they've made lots of great practical choices! 100% in agreement with running local models for these tasks.

My opinion is that, for end users, if you name your feature "AI" to market it, you kind of already failed to read the room. You're writing to VCs while hoping it convinces customers.

Name what the feature does, what it gains them. Call it "smart" if you must imply some black box treatment.

Naming AI as the selling point for everything feels a lot like that Android tablet ad circa 2010:

"Your wife will love the new dual core Tegra™ chipset!"

loading story #48386090
embedding-shape | root | parent
And each is very specific to a use case, not a "general chat prompt for triggering API calls" but things like "ML model to categorize video clips and assigning tags + names, so you can find it faster" and similar.

I'd also get tired if it was "AI ala Microsoft/Google" where the goal is to get you to write forever with a chat bot somewhere else, but these features are very different from that.

Papazsazsa | parent
You're right to be tired of it, and of course I haven't tired these specific features yet, but Davinci was already lowering the barrier to entry for filmmakers, and if 21 works as they say it will, then you're looking at a major lowering of said barrier.