General, non-obtrusive and non-targeted ads don't really bother me. Maybe because I grew up with ads in newspapers, magazines, billboards, radio and TV. The latter two were most annoying because they interrupt the programming, but I understood that's how broadcasters make money so that they could operate.

Deliberately annoying pop-ups, nags, auto-playing media, distracting animation, etc. in online ads does provoke the sort of negative reaction you describe. I block as much of that as I can. I would not really mind a website that had reasonable number of static, inline ads that didn't slow down scrolling or page loads and were relevant to the content of the site. But that's pretty rare.