What really baffles me is that among people my age in the sorts of circles I interact with, that memorable impression is overwhelmingly negative. Seeing an ad at all creates an immediate negative association. "This brand/company feels they have the inviolable right to assert themselves on me and forcibly take up my attention and time". It's wild that this sentiment either hasn't percolated up to advertisers, or (more likely) they just don't care.

looking at running sneakers yesterday of a new brand I've never come across before - looked pretty interesting and bookmarked for later...within minutes of visiting the site I was seeing retargeting ads for the brand. Instant turn-off - no longer interested.