> Trust isn’t something a brand builds with an ad campaign. It’s what’s left if the marketers don’t ruin it.
So much this. Are ads still a measurably good investment for businesses? I'm assuming they wouldn't run them anymore if not, but they feel so out of touch these days that it's really hard to imagine them really working on anybody.
Sorry for the side-tangent, just felt like that last bit of the post really drove home the point best - at least for me.
Its always been hard to know. "about one-half the money I spend for advertising is wasted, but I have never been able to decide which half." dates back more than a century
Some spend is just in case. Some spend is for prestige (we are on TV!). Some is for vague reasons that cannot be measured.
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I guess they can work when no one knows about you. After a certain point, there must be diminishing returns in comparison to just your current customers recommending your product to their friends.
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According to Cory Doctorow, P&G (Proctor&Gamble) canceled $200m of ad spend and saw no change in sales
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> Are ads still a measurably good investment for businesses?
Attempting to measure the effectiveness of ads is basically what drove the creation of the surveillance capitalism monster we all know and love today.