They also don't really stand to benefit from doing so, unlike basically everyone else in this space.
They have access to a ridiculous amount of private customer data and so far have not shown any predilection to misusing that access.
To take an easy example that has actually had lawsuits I can link to, you must be unfamiliar with the lawsuits against Amazon for misusing sellers' data in order to undercut them with their own products... https://www.reuters.com/sustainability/13-bln-uk-lawsuit-acc...
There's zero reason to "trust" Amazon about anything. (And yes, I know the retail and AWS sides of the company are different, but it's still the same company. The same rot is always there, just shuffled around.)
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