I don't think this is a fair characterization of the situation. I use frontier models via API pre-paid tokens every single day, and I can barely rack up $100 per month. The fact that we figured out how to burn double this in 20 minutes is impressive, but I don't think it reflects the reality that many are experiencing right now. There are some exceptionally gluttonous approaches to harnessing LLMs that I think are serving as convenient straw men in these discussions.
Paying for the API will almost always be more economical than self-hosting equivalent infrastructure. I am not against self-hosting, but the article suggests a primarily economic motivation for this effort. If you are consuming fewer than 10^9 tokens per month, I really don't think it's worth your time to try and compete with the hyperscalars. Most of the money is to be found in the integration of this technology with existing businesses.