Netflix uses AV1: https://netflixtechblog.com/av1-now-powering-30-of-netflix-s...
YouTube uses AV1. It's tough to be more mainstream than that.
Right click on a YouTube video and select Stats for Nerds. If your system is capable of it, chances are it will be playing back in AV1.
Most of the YouTube videos I watch these days are AV1 encodes. Sometimes it's in VP9 and occasionally it's H.264.
Even on 1080p videos running on AV1 on 1x, the TV system bogs down and any kind of interaction has a variable 1-3s lag. On some TVs if you do 1.25x the TV automatically "downgrades" the resolution to 480p to avoid dropping frames.
I wish there was an option to still use VP9 / H.264 on those systems (even limited to 1080p).
What's missing mostly: live streams which are h264.
Currently, and I say currently, dav1d is so fast, no worries on that side.