[1] https://www.consumerreports.org/health/insect-repellent/oil-...
DEET is so effective because its effects last a long time. In my experience it basically lasts until I wash or go for a swim, so for as long as it's on my skin. Granted, since I normally use it in the summer months when I'm likely to swim daily it doesn't last more than a day in practice, but that's already far longer than any of the plant-based ones I've tried.
I’m not saying you have to use it; it’s good news for people who have concerns about other chemicals. It works—less effectively, but it works.
“Repellants containing (..) oil of lemon eucalyptus have also been found to be effective.”[1]
[1] Iowa Department of Health, “Controlling Spread of West Nile Virus“ https://hhs.iowa.gov/health-prevention/providers-professiona...
I think the theory is that each post identifies with a certain topic, e.g. DEET, which identifies with a cultish subset of users surrounding that topic. There is no broad academic curiosity among the cult's members, and they suppress all competing topics as to them they represent other cults.