I think that's a Rosy take. I remember the macs from before the intel generation, and they were hardware garbage (there's a reason they finally gave up and went to intel)
Then the intel macs were nice looking exteriors with very lackluster internals.
So for a long time it genuinely was an overpriced laptop from a performance point of view.
I'd say it really wasn't until the M1 that Apple has been at the top on both sides of the hardware equation.
But they are there now. I'm waiting to see if we get some real competition opening up in that space (hopefully).
But even if the performance wasn't great, they did have very good displays, and touchpads with good keyboards and better than most speakers. A lot of laptops didn't come close to that portion of the experience at least at the base pricing, which IMO matters. That physical level of interface is what has had me use Apple more than most other factors.
I'd say there's definitely a lot of competition from Apple... I'd even say the Neo is a surprisingly good option for a lot of people... too many compromises, imo, for anyone doing technical work though. But even a base model M1 Air is also pretty good value.