I think Framework would disagree that their target market consists solely of people ideologically opposed to owning Apple hardware.
They might disagree with that framing, but it does seem to be the majority of folks I see who are interested in them.
And I'm not saying that as a negative - my Framework 13 is my favorite laptop by a fairly wide margin, but it's clearly not at the hardware level of my work issued mac.
Apple produces fantastic hardware. It's a shame I can't stand them as a company, and that they cripple that hardware with their OS.
Prior to framework, I'd be buying something along the lines of a Dell XPS (developer edition for linux compatibility) because a mac is just a non-starter for me. But a mac hands-down the best hardware you can get for a personal laptop right now. Turns out that's not the main driver of what laptop I want.
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