Hyundai received 61 cents per vehicle from Verisk. Honda received 26 cents. California's $12.75M fine against GM, the largest CCPA penalty ever, is less than the $20M GM made from selling the data.
It's also surprising how little money is being made. If I was buying a new car and there was an option where I could pay 61 cents for the privacy respecting version, it would be a no brainer.
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Your comparing apples and oranges, the sales figures are national, whilst the fines covered California alone.
There’s state litigation in Texas and Arkansas at least and a national lawsuit
https://iapp.org/news/a/california-authorities-announce-larg...
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