We're terrible at company and brand naming here in Europe. Just look at the "Wero" payment solution (formerly/currently iDeal). Like, who the hell came up with that stupid name?
The list of stupid European company names and product names are endless.
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I agree, the Dutch iDeal was probably the better name. However I'm not sure if this is an uniquely European problem. Wero's counterpart 'Zelle' doesn't seem to be that much better of a name.
Only English-sounding names are cool. The terminal state of cultural domination.
It's called Wero, because it means we and euro in all of the official EU languages.
Why do you feel that Wero is a stupid name?