We live in the dystopia we deserve. We have built it with our own hands and it is here to stay.
I will say off topic that, speaking to an early googler, there is actually documentation of meetings where they discussed what "don't be evil" meant and decided actual business options they should and should not pursue. It was not just a motto or a "code of conduct", but meant as and used to justify consequential actions.
Pre-2010 Google search didn't use https by default, almost no one did besides specific cases, like processing payment. And even then, only the critical part was https, the rest, like images was plain http. So, for a true pre-2010 experience, you want http:// links.
Post-2010 Google played an important role in pushing for https. From boosting https search results, to Chrome being annoying to unencrypted connections, to sponsoring Let's Encrypt, to forcing HSTS on their TLDs.
I kind of miss http, it was a time when the web was a public thing, a place for sharing, not for keeping secrets. But to be fair that's just nostalgia, the modern (commercial) web that generalized encryption enabled is so useful and convenient that I can't imagine going back.
That's a bit unfair. Not all of us who live in it had a hand in building it. In fact, very few of us had the leverage to fight against it.