The people of China don’t have much say, I’m not sure what they believe matters too much, the government has a strong control over the media and can and will silence dissenting voices.
In europe we’ve been generally pretty bad over the past decades at presenting positive arguments for liberalism, which is a shame. Similarly the EU is notoriously bad at communicating how it benefits the people, most of the communication assumes people already accepted it was a positive thing and already bought into European values, isn’t of arguing why they matter. The fact EU members blame EU institutions for their own local issues whenever something goes wrong doesn’t help…