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jordigh | on: We're testing new ad formats in Search and expanding our Direct Offers pilot
An ad is never helpful because ads are designed to mislead me into buying something I didn't need or knew about before I saw the ad.

If nothing else, an ad cannot impartially compare a product with the competition (and sometimes the "competition" is buying nothing at all), therefore every ad lies.

If I already needed or knew about it, I didn't need the ad.

If I was happy with my life without the product advertised, I didn't need the ad.

Furthermore, ads are fueling our capitalist, consumerist economy that is destroying the planet. Ads are a literal existential threat to humans.

drfloyd51 | parent | next
I saw an add for a medicine that was new on the market and my friend who could use the meds, was unaware of its existence.

Now, after a doctor’s involvement, my friend is on the new med and it treats their condition better and the quality of their life is improved.

pasquinelli | root | parent | next
seems like the ad was superfluous. the doctor treating your friend's condition would be aware of new drugs relevant to your friend's condition. i go to a doctor because i don't know about medicine, i don't want to be educated on medicine from snake oil salesmen.
drfloyd51 | root | parent | next
How does it seem like the ad was superfluous?

The ad triggered a series of events that helped my friend.

The doctor, for whatever reason, was not the primary motivation.

pasquinelli | root | parent
> How does it seem like the ad was superfluous?

just to be clear i don't know your friend or their life or their medical condition or if the drug you saw an ad for treats their condition or if you saw an ad for a drug or if your friend has a medical conditon or if you have a friend at all... and i don't know if every event in a chain of events is necessary to the eventual outcome of that chain of events... and i can't see into the alternate reality wherein you didn't see that ad for a drug, to know your friend would've been fine in the end... and so on.

i'm speaking more generally, saying advertising is superfluous to medicine.

jodrellblank | root | parent | next
Conspicuously absent from your scenario is the way the doctor becomes aware of the new drug. How does that happen?
dylan604 | root | parent | next
By accepting SWAG from the pharma rep, or accepting free trips to conferences sponsored by pharma. If a doctor has not heard about a new drug the their reps just haven't made their way to them yet because they're in a smaller market. The yet is key, eventually a rep will make their way to them. More than likely much sooner than the TV ads run
rcxdude | root | parent | next
By researching new drugs? Though sadly at the moment the doctor is also a target of advertising. The point being that this should generally be a pull process driven by a demand (and mediated by neutral review and publication processes) and not a push being driven by a supply (mediated by a process that goes to the highest bidder).
_DeadFred_ | root | parent | next
By doing their job instead of hoping a stranger's friend happens to land on a useful ad?
pasquinelli | root | parent
so in your mind "advertisement" covers any transmission of information?
jodrellblank | root | parent
so in your mind, a pharmaceutical company telling a patient that a drug exists is "advertisement" but a pharma company telling a doctor that a drug exists magically isn't?
jamespo | root | parent
Ah this world where doctors are perfect and know everything
pasquinelli | root | parent
ah the world where ads are a good form of education.
specproc | root | parent | next
> Furthermore, ads are fueling our capitalist, consumerist economy that is destroying the planet. Ads are a literal existential threat to humans.

I'm sorry, a single anecdote does not invalidate the above.

Ads are evil. They make us desire things we don't need, undermine our self-esteem, and in the large part just sell scams. I'd be happy to ban most forms of advertising. It's a plague.

freedomben | root | parent
This happened to me as well, and during a football game ad (which I generally skip and despise highly). The signal-to-noise ratio is extremely low with ads, but they indeed can be helpful sometimes.
| parent | next
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s1artibartfast | parent | next
I need a new dishwasher. I dont want to go knocking on doors until I find somewhere that sells them. Im glad they have signs, webpages, and info sheets.

Promotion and discovery are important. Advertising is the spread of information. Of course some can be bad or misleading, and that is bad.

rcxdude | root | parent
Publishing information about your product on your own website is not really what most people consider advertising. Nor is being added to lists of similar products. Most people object to 'push' advertising, where attempts to persuade you to buy a product are inserted whereever your attention is, as opposed to 'pull' processes where you have a need and are trying to gather information on how best to solve it.
dylan604 | parent
> If I was happy with my life without the product advertised, I didn't need the ad.

Well, how do you know that your life couldn't be better with the product? /s