If that trend really wants to measure the quality of video etc. as well, it would definitely be way more. But that assumption seems very flawed to me, e.g. watching a full 4K movie would amount to way more data than scrolling through memes, even though the latter is way more of an attention-stealing activity.
I'm not a subject matter expert, but I'm wondering if all the context switching of short form video counts as way more drain on the brain, would be an interesting study. I have to think the brain eventually gets tired of all the short dopamine hits.