> the goal: to make something curated, crafted, and desired.

None of these are the goal.

The goal is to deliver value. The saying just means to sample your own product, with the implication being that you should be doing some form of quality management. It could just as easily be “play with your own widgets”.

Bougie-fying it to champagne destroys much of the meaning because it literally doesn’t matter what the product is, you should be sampling it no matter how distasteful or irrelevant to your personal interests. You would not have a hard time getting people to sample champagne for their job.