As the article points out, there are competing philosophies. James does a great job of outlining his vision.
Education on this domain is positive. Encouraging naming of dissenters, or assigning intent, is not. Folks in e18e who want to advance a particular set of goals are already acting constructively to progress towards those goals.
What people are criticizing is the approach in pushing this philosophy into the ecosystem for allegedly personal gain.
The fact that this philosophy has been pushed by a small number of individuals shows this is not a widespread belief in the ecosystem. That they are getting money out of the situation demonstrates that there is probably more to the philosophy than the technical merits of it.
This is a discussion that needs to happen.