If only 1% of tickets ever got past level 1 then okay but I doubt this is the case in most places. And if you already tried to fix your issue online there is nothing more frustrating than being told to do so repeatedly while on hold.
I have an issue today where a service accidentally cancelled my package but still charged me. I asked for it to be reinstated or refunded, and three times I got the same identical automated output pretending to be a person, the fourth attempt is simply a credit card charge back and a lost customer
Equally it's not hard to teach front-line when to escalate, and ensure L2 and beyond are approachable. Even better if L2/L3 can keep half an eye on tickets that come in for anything that looks particularly interesting.
> One of the first things I did when I was involved in the set-up of online support ticket system for a GB rail retailer was https://xkcd.com/806/ compliance. If the support request body contains the phrase "Shibboleet" the ticket will be assigned to an engineer.
I get the feeling you wouldn't joke about this. I can't believe how amazing this is LOL. I /think/ I know which retailer...good to know!
> Equally it's not hard to teach front-line when to escalate, and ensure L2 and beyond are approachable. Even better if L2/L3 can keep half an eye on tickets that come in for anything that looks particularly interesting.
Right!? I did L2/L3 support many moons ago and it was very much my job to keep an eye on PFYs to ensure they weren't dismissing interesting tickets.