1. The Register reports OpenAI is well ahead of Anthropic in B2B contracts. It's Anthropic playing catch-up, not OpenAI.
2. In any case, the announcement strongly suggests that customer acquisition had little to do with this. The stated purpose of the acquisition, as I read it, is an acquisition (plus acquihire?) to bolster their Codex product.
3. But if they were hoping for some developer goodwill as a secondary effect... well, see my note above.