People choose to live outside cities, but want access to basic utilities of modern life? Well, fuck 'em.
There are many small towns who will never generate the tax revenue to cover their $50M highway off-ramp and associated infrastructure. The thread was about internet, which has also been subsidized. We subside oil so driving long distances is cheaper. We subsidize food production. Electricity and water distribution is subsidized by urban customers. Even health care is subsidized.
If rural people actually had to pay market-rate for these resources, it wouldn't be cheaper than the city.
Small towns are or can be made to be efficient in terms of basic infrastructure/services, whereas truly rural areas where everyone is very spread out, it's somewhere between difficult and impossible to do that.