Which is strange, because it is widely known a large amount of their advertising revenue comes from fake accounts.
This doesn’t make sense, how do these fake accounts bring revenue ? I thought the end goal is to improve conversion rate by removing the “bots” and this would therefore lead to higher ad spend and more money to Facebook direct
I work in marketing and not nearly as much effort as you think goes into removing bots. They go after the lowest hanging fruit, the most obvious bots like scrapers and crawlers but most bots impersonating real people easily make it through. Traffic is traffic.
The advertisers still pay, they just don't get conversions.