> Given Apple's historically very premium pricing, launching such an affordable product is certainly a shock to the entire market
No? Apple has been delivering way cheaper laptops ever since M1, this one is just even cheaper. I thought PC execs were asleep at the wheel but not this bad.
> Apple has been delivering way cheaper laptops ever since M1
I wouldn’t "way cheaper".
A baseline Neo with 256GB SSD is $599 vs the first M1 MacBook Air with 256GB SSD was $999 ($1,251.09 in 2026 dollars)
A Neo with 512GB SSD is $699 vs the M1 MacBook Air with 512GB SSD was $1249--that's $1,568.38 in 2026 dollars.
So this is a big deal; the Neo is the first Apple Silicon MacBook where the starting price is less than $999.
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