Simple: people who want it to exist can fund its creation. People who are indifferent or don't want it to exist can choose not to, and once it exists, there's obviously no moral question either way. We already have lifetimes of media available. It costs nothing to replicate infinitely. Do we need to specifically incentivize more?
I think the world would also be a lot better off if software could all be freely distributed and if warranty law required software sales to come with source as well. If you need the computer to do something, you pay a programmer to make it so. You or that programmer can then share the solution with others. The goal is to solve more problems and build a wealthier society for our children, not create rent extraction machines.
Likewise with things like the textbook racket. The government should just commission updates for k-12 books (including AP, so basic uni) every ~15 years or so. Most of this stuff is not changing. It should be "done".